Preservation Magazine—Advertising Opportunities
Preservation Readership
Readers: 300,000
Circulation: 125,000
Male: 44%
Female: 56%
Mean Age: 64
College Graduates: 84%
Retired: 50%
Employed: 45%
Household Net Worth: $1.53 million
Value of Primary Residence: $451,000
Average Household Income: $153,000
National Trust Member: 10+ years
Source: Readex Research reader study, April 2014
Closing Dates
| Issue | Close | Materials due | In-Home |
| Winter | Nov. 4, 2020 | Nov. 20, 2020 | Feb. 1, 2021 |
| Spring | Feb. 17, 2021 | Feb. 24, 2021 | Apr. 15, 2021 |
| Summer | May 19, 2021 | May 26, 2021 | Jul. 26, 2021 |
| Fall | Aug. 18, 2021 | Aug. 25, 2021 | Oct. 25, 2021 |
2020 Special Sections
Each issue of Preservation includes a special advertising section featuring copy and photos from our advertisers. Tell the story of your destination’s unique offerings to an audience with a passion for travel.
Winter: Great Escapes
Spring: Heritage Destinations
Summer: America’s Historic Downtowns
Fall: Weekend Getaways
Ad Rates - Special Sections (Gross)
| Ad Size | Rate | Advertorial | Photos |
| Full page* | $12,900 | 120 words | 2 |
| 1/2 page | $8,200 | 80 words | 1-2 |
| 1/3 page square | $5,900 | 60 words | 1 |
| 1/6 page | $2,800 | 45 words | 1 |
*Special section full page ads run outside of section
Regular Advertising Sections
Historic Travel
Historic destinations, heritage tourism programs, and house museums enjoy the benefits of affordability in this 1/6th-page travel directory section. Tourism promotion agencies and destination marketing offices use the space to announce special events and activities.
Historic Hotels of America
For Historic Hotels of America member hotels only, this advertising section reminds National Trust members that historic hotels offer the best of everything. Current member hotels include New York's Waldorf-Astoria, San Francisco’s Fairmont Hotel, and the famous Jekyll Island Club Hotel.
Preservation Education
Reach preservationists looking to add to their knowledge of the field or further their preservation education. Available in the Fall and Winter issues of Preservation.
Marketplace
Showcase preservation products, services, publications and education opportunities for the true preservationist.
Historic Properties
Reach a national audience with a passion for historic homes. Preservation features historic properties ranging from estates to farms to commercial properties for sale across the country.
Reader Services – value added
Spotlight on Advertisers, Preservation's reader services program, includes a free 10-word listing with a business reply card, a logo, and link to your website that generates inquiries from readers interested in more information about advertisers. Leads are delivered to advertisers via email for up to six months.
Ad Rates - Regular Section (Gross)
| Ad | Size | 1x | 2x | 4x |
| Display | Full page | $10,800 | $9,300 | $8,000 |
| 1/2 page | $7,100 | $6,100 | $5,300 | |
| 1/3 page vertical | $5,00 | $4,300 | $3,700 | |
| Cover | 2 | $14,600 | $13,200 | |
| 3 | $12,800 | $11,500 | ||
| Historic Travel Directory | 1/6 page | $1,500 | $1,400 | $1,300 |
| Historic Hotels of America | 1/6 page | $1,000 | $950 | $850 |
| Marketplace | 1/3 page square | $2,600 | $2,300 | $2,000 |
| 1/6 page | $1,400 | $1,200 | $1,100 | |
| 1/12 page | $800 | $700 | $600 | |
| Historic Properties (includes 4 months online) |
1/12 page | $395 |
General Information
Frequency discounts must be contracted in advance. Schedules not completed will be billed at the earned applicable rate. Discounts of 15% are available to recognized advertising agencies only. No agency discounts may be taken on production charges.
Advertising Policy
All advertising is subject to the magazine’s approval in its sole discretion. The magazine is not responsible for errors in type set by Preservation including response codes, or for omission of an advertisement. In the event of an omission, the magazine will insert the omitted advertisement in a subsequent issue as advertiser’s sole remedy. Positioning is not guaranteed unless confirmed in writing. Advertisers and agencies assume liability for all content of advertisements and assume responsibility for any claims arising therefrom made against the magazine or the National Trust. Rates are subject to change without notice.
Contact
National Trust for Historic Preservation
2600 Virginia Avenue NW - Suite 1100
Washington, DC 20037
(800) 944-NTHP
Fax: 202-588-6266
chrismartin@mci-group.com
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