Preservation Magazine—Advertising Opportunities

Preservation Readership

Readers: 300,000
Rate Base: (Alliance for Audited Media) 155,000
Male: 44%
Female: 56%
Mean Age: 64
College Graduates: 84%
Retired: 50%
Employed: 45%
Household Net Worth: $1.53 million
Value of Primary Residence: $451,000
Average Household Income: $153,000
National Trust Member: 10+ years
Source: Readex Research reader study, April 2014

Closing Dates

Issue Close Materials due In-Home
Winter Oct. 28, 2016 Nov. 10, 2016 Jan. 23, 2017
Spring Jan. 23, 2017 Feb. 1, 2017 Mar. 27, 2017
Summer Apr. 24, 2017 May 3, 2017 Jun. 26, 2017
Fall Jul. 24, 2017 Aug. 2, 2017 Sep. 25, 2017

Download Media Kit

Sales Representatives

Midwest
Bob Purdy
(630) 665-5315
bob@robertpurdy.com

Northeast
Eric Lange
(781) 642-0400
erklange@aim.com

Mid-Atlantic and NYC
Susan Seifert
(410) 377-3007
susan@seifertassociatesinc.com

South
Scott Rickles—SC/TN/TX
(770) 664-4567
srickles@aol.com

Dan Tomkiewicz—AL/AR/FL/KY/LA/MS/NC/GA
(770) 640-1681
dtomkiewicz@earthlink.net

West
Mike Walker
213-896-9210
mike@rwwcompany.com


2017 Special Sections

Each issue of Preservation includes a special advertising section featuring copy and photos from our advertisers. Tell the story of your destination’s unique offerings to an audience with a passion for travel.

Winter: Historic Southeast

Spring: Spring Travel | Historic New York State

Summer: America’s Historic Downtowns

Fall: Fall Getaways with Civil War Trails

Ad Rates - Special Sections (Gross)

Ad Size Rate Advertorial Photos
Full page* $12,900 120 words 2
1/2 page $8,200 80 words 1-2
1/3 page square $5,900 60 words 1
1/6 page $2,800 45 words 1

*Special section full page ads run outside of section


Regular Advertising Sections

Historic Travel

Historic destinations, heritage tourism programs, and house museums enjoy the benefits of affordability in this 1/6th-page travel directory section. Tourism promotion agencies and destination marketing offices use the space to announce special events and activities.

Historic Hotels of America

For Historic Hotels of America member hotels only, this advertising section reminds National Trust members that historic hotels offer the best of everything. Current member hotels include New York's Waldorf-Astoria, San Francisco’s Fairmont Hotel, and the famous Jekyll Island Club Hotel.

Preservation Education

Reach preservationists looking to add to their knowledge of the field or further their preservation education. Available in the Fall and Winter issues of Preservation.

Marketplace

Showcase preservation products, services, publications and education opportunities for the true preservationist.

Historic Properties

Reach a national audience with a passion for historic homes. Preservation features historic properties ranging from estates to farms to commercial properties for sale across the country.

Reader Services – value added

Spotlight on Advertisers, Preservation's reader services program, includes a free 10-word listing with a business reply card, a logo, and link to your website that generates inquiries from readers interested in more information about advertisers. Leads are delivered to advertisers via email for up to six months.

Ad Rates - Regular Section (Gross)

Ad Size 1x 2x 4x
Display Full page $10,800 $9,300 $8,000
1/2 page $7,100 $6,100 $5,300
1/3 page vertical $5,00 $4,300 $3,700
Cover 2 $14,600 $13,200
3 $12,800 $11,500
Historic Travel Directory 1/6 page $1,500 $1,400 $1,300
Historic Hotels of America 1/6 page $1,000 $950 $850
Marketplace 1/3 page square $2,600 $2,300 $2,000
1/6 page $1,400 $1,200 $1,100
1/12 page $800 $700 $600
Historic Properties
(includes 4 months online)
1/12 page $425

General Information

Frequency discounts must be contracted in advance. Schedules not completed will be billed at the earned applicable rate. Discounts of 15% are available to recognized advertising agencies only. No agency
discounts may be taken on production charges.

Advertising Policy
All advertising is subject to the magazine’s approval in its sole discretion. The magazine is not responsible for errors in type set by Preservation including response codes, or for omission of an advertisement. In the event of an omission, the magazine will insert the omitted advertisement in a subsequent issue as advertiser’s sole remedy. Positioning is not guaranteed unless confirmed in writing. Advertisers and agencies assume liability for all content of advertisements and assume responsibility for any claims arising therefrom made against the magazine or the National Trust. Rates are subject to change without notice.

Circulation
Preservation is a member of the Alliance for Audited Media. Rate bases are guaranteed to the six-month average published by the Alliance for Audited Media. Rate Base: 155,000.

Terms & Conditions

Contact
National Trust for Historic Preservation
2600 Virginia Avenue NW - Suite 1100
Washington, DC 20037
(800) 944-NTHP
Fax: 202-588-6266
advertising@savingplaces.org

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