Toolkit Roundup: Using Social Media to Save Places
As we noted in last week’s 10 on Tuesday post, we’re rounding up past toolkits based on some of the bigger themes we’ve uncovered over a year of posting tips. Today’s topic: using social media to save places. If your first thought is, “What on earth does this have to with preservation?”, read on to learn more about how building community online can lead to saving places offline.
If you’re either new to social media, or new to using it for more than sharing personal updates, it can be hard to know how to get started. This toolkit looks at 10 questions -- from goals to budget to personnel -- that you should consider before launching a social media campaign for your project or organization.
One thing I’ve heard time and again from my fellow preservationists is that they just do not have the time to do social media outreach for their organization or project. And while Facebook, Twitter, Pinterest, etc. can be a huge black hole of time, with a little discipline and advance planning these channels can easily be integrated into your daily routine.
[Note: When this post was originally written, it recommended using Google Reader, which has since been discontinued. A good, currently available alternative is Feedly.]
Twitter can be an indispensible tool for connecting with preservationists near and far, but it can be intimidating to new users. There’s a lot of lingo to get a handle on, and figuring out who to follow can be a challenge. For this reason, our Twitter toolkit was intended as a twofer: it not only includes 10 critical things to know about Twitter, but also 10 great preservation-friendly Twitter accounts as examples.
Ready to take Twitter to the next level? Consider joining in on a Twitter chat. Learn more about how Twitter chats can help connect preservationists and then join us tomorrow on the #builtheritage chat.
According to the Pew Internet & American Life Project, two-thirds of American adults use Facebook, making it the biggest online social network in the country -- and therefore, one we placesavers ignore at our peril. But finding the right kinds of content to share in order to create an active and engaged community can be daunting. Our Facebook toolkit, therefore, focuses on sharing stories and sparking conversations.
Pinterest took the social media world by storm a couple years ago, like a new kid in school that everyone wants to get to know. And though it may not be the newest of sites anymore, it’s still tremendously popular and can be helpful at drawing people to your website. Whether you’re new to Pinterest and looking to get started, or you’re looking for new content ideas, our toolkit has good information for you.
“A picture is worth a thousand words,” the saying goes -- and this is definitely true when it comes to saving places using social media. The buildings and landscapes we work with, whether they’re beautifully saved, unattractively threatened, or anywhere in between, are almost always visually interesting. This makes photosharing sites like Instagram and Flickr ideal tools for preservation.
Have you had luck using social media to help you save places? We’d love to hear your success stories -- please share them in the comments!