October 15, 2014

Introducing the National Trust's First Pop-Up: Cincinnati's Yes on 8 Action Center

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The Yes on 8 Action Center on Opening Night

Last week, our work to help save Union Terminal in Cincinnati took a big step forward: we celebrated the grand opening of the Yes on 8 Action Center in downtown Cincinnati -- the National Trust’s first ever pop-up!

A bit of background: In June 2014, the National Trust named both Union Terminal and Music Hall to our annual 11 Most Endangered Historic Places List and as part of our National Treasures program. We worked in collaboration with the Save Our Icons campaign and their efforts to put rehabilitation funding for both Union Terminal and Music Hall on the ballot.

Though the Hamilton County Commissioners chose to include only Union Terminal in the 5-year, one quarter of one percent sales tax (Issue 8), we remained supportive and wanted to show our support in a big way.

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The Yes on 8 Action Center on Opening Night.

Located in the heart of downtown Cincinnati, the Yes on 8 Action Center is an pop-up space dedicated to saving Union Terminal through the passage of Issue 8. We designed the Action Center to be an interactive place for visitors to learn more about the restoration plan, add their memories to a community story wall, pledge their vote, and even step inside Union Terminal’s iconic murals. And yes, there’s lots of “Yes on 8” swag for the taking.

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The Yes on 8 Action Center features Instagram photos from an earlier behind-the-scenes tour.

The Action Center launched with a special photo exhibition spotlighting photography from some of Union Terminal’s most passionate supporters. Nearly 100 people came out to show their support on opening night. The Action Center will be open Monday thru Friday from 11 a.m.-6 p.m., and will host at least two special evening events each week until the November 4 election.

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One of the walls in the Yes on 8 Action Center features a cutout of Union Terminal where visitors can share their own stories. We expect this wall to be full soon!

The Yes on 8 Action Center is a collaboration between the National Trust and the My Union Terminal Campaign Committee, and is already making an impact. In less than a week, we have interacted with almost 1,500 people, and have set an overall outreach goal of reaching 8,000 people during the campaign. A rotating staff of about 10 National Trust staffers will help run the pop-up space.

As the campaign progresses we’ll be sure to share more updates! In the meantime, follow along at the #VoteYesUT hashtag and on our website -- www.myunionterminal.com

Bonus photo: Check out people's stories about Union Terminal!

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Grant is the manager of Community Outreach at the National Trust. He's proud to be from a Main Street Community and the Black Dirt Capitol of the World—Conrad, Iowa! Now a resident of beautiful Baltimore, you can most often find him reading, running, or out on the road saving places.

@GrantRStevens

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