Welcome to our "How to Save a Place" toolkit series! In this series, we'll cover a lot of ground: managing your expectations during a preservation project; understanding the difference between federal, state, and local groups; learning the fundraising basics; sorting through the various types of historic designations, and more.

To get started, we need to begin thinking like an advocate, because getting other people to support your project—from your friends and neighbors to government officials—will be critical to the success of your preservation efforts.

Build Grassroots Support

Another great way to gather supporters and build buzz both off- and online is through popular social media hashtags. Like heart-bombing, it's easy—just print a sign, take a photo, and share it with a trending hashtag—and ask others to do the same.

Hashtags that our supporters often use include #SavingPlaces, #TellTheFullStory, and #PeopleSavingPlaces. Keep an eye on the hashtag, and when you see other folks sharing your site, reach out to them to become more involved in your campaign.

Activate Your Team

Once you have your advocates on board, it's important to make sure they have something to do after showing their love. A good next step can be a petition from a site such as Change.org, where anyone can build a social media-friendly petition. Offline petitions are useful, too. Just make sure that if you're going to ask for people's email addresses and you want to be able to email them again, include a check box so signers can opt in to getting messages from your group.

Of course, getting offline signatures can require taking your message out into the community through street canvassing. Enthusiastic advocates can make a huge difference in getting your message out—and more names on your petition. Be sure your team is prepared with the details they need to answer questions (prep a one-pager with easy-to-remember responses to common inquiries), a handout with additional information, and never underestimate the power of props. Seriously: a fun gimmick that captures your enthusiasm will grab people's eye as they're heading about their business.

If you've got people who would rather talk on the phone than chat with people on the sidewalk, consider phone banking as an option for them. This is especially helpful when tied with an online petition, as your phone bankers can give people the web address of the petition to sign as part of their call script.

And if getting as many eyeballs as possible for your place-saving project is a goal, a "honk and wave" might be just the thing. Think gigantic signs, pom-poms, and other bold expressions of enthusiasm displayed from a highway overpass or high-traffic intersection. Your spirited group of preservationists can help get drivers and passers-by fired up with their passion for the cause.

Take it to the (Grass) Top

Unless you happen to be lucky enough to have high-powered decision-makers among the members of your street or telephone teams, the next step in advocating is getting your message—and your petition signatures—in front of the government leaders who can impact your project. This effort is called lobbying, and while it might bring to mind Washington power brokers and expensive steak dinners, in reality, it is something anyone can do.

Lobbying is most effective when there's something specific for lawmakers to act upon, so time your meeting request when they are going to be considering the project you're interested in.

Prepare for your meeting by gathering accurate, factual material to support your position, and build that information into a brief document you can leave behind as a reminder. Keep your examples as specific and local as possible—lawmakers always want to know how their districts will be impacted by their decisions.

Also, don't limit yourself to thinking that lobbying is done only at the federal level. You can also focus on the same kind of relationship-building and face-to-face advocacy at the state and local levels—because, as noted in earlier posts, preservation decisions are made at all levels of government.

An earlier version of this story was published on May 26, 2015.