11 Classic Midcentury Los Angeles Signs
What better way to attract a passing motorist’s attention than with an eye-catching sign? The streets of Los Angeles are lined with them—some of which have been standing for decades. Many of these older signs were recently documented by SurveyLA, the Los Angeles Historic Resources Survey, a 10-year project out of the city’s Office of Historic Resources. (SurveyLA was one of the winners of the 2017 Richard H. Driehaus Foundation National Preservation Awards, which you may have read about in the Fall 2017 issue of Preservation magazine.)
Here, we showcase 11 longstanding signs around the city, starting with the Googie-style sign above Corbin Bowl in Tarzana, erected in 1958 (above). Some of these signs are notable for their artistry, others for their longevity. But all have had a place in the city's landscape for generations.