Art Deco Movie Theater Lights Up San Francisco Once More
Constructed in 1916, San Francisco's iconic New Mission Theater features prominent designs from some of the city's most significant architects. The theater was originally built by the Reid Brothers and then redesigned in 1932 by Art Deco master Timothy Pfleuger. After New Mission closed in 1993, it was abandoned and fell into disrepair. Local organizations and residents advocated for the restoration of this beloved community hub for years until Alamo Cinema Drafthouse purchased it and embarked on its rehabilitation process.
One of the greatest challenges New Mission and theaters like it face today is engineering adaptive reuse for a single-use structure. Alamo Cinema Drafthouse, Architectural Resources Group, and other preservation partners transformed the single-screen theater's balconies into several smaller theaters to create a five-screen multiplex. Architects also added a full-service bar, kitchen, and in-theater dining while rehabilitating or recreating the theater's original features and finishes.
Opened in 2015, the fully restored New Mission Theater manages to retain its original architectural integrity and remain a contemporary, vital asset for its community.