Inviting elected officials to visit your preservation project can be a game-changer. Whether you're advocating for tax credits, public lands, or economic development, a well-planned site visit can turn policy into personal experience.

Kelly Humrichouser, Main Street America’s senior director of government relations said, “having elected officials see preservation issues, your solutions, and the value of your work in action is an incredible way to generate a deep understanding of issues impacting your community and the policy solutions they can create”.

Here’s why these visits are powerful—and how to make them successful from start to finish.

1. Show Policy in Action

When elected officials witness firsthand how preservation efforts impact communities—through restored buildings, revitalized neighborhoods, or protected landscapes—they better understand the real-world effects of the policies they shape. A site visit is a memorable way for you to leave an impression by crafting a compelling narrative that connects policy to people and place. Handouts or visuals that the elected official can take with them will help retain the story and any important information you want to emphasize.

2. Build Lasting Relationships

Site visits are more than photo ops and a chance to show off great preservation work—they’re relationship-building opportunities. A personal connection with an official or their staff can open doors for future collaboration, even on issues that haven’t yet emerged. Build a relationship with the entire office, don’t be discouraged if the elected official assigns staff to attend in their place—staff are just as critical in making the connection between policy and preservation success.

3. Plan Your Message with Purpose

Start with clear goals. What do you want the official to learn or support? Identify key participants, including local leaders and stakeholders. Decide who will cover which key points about the project and identify who will make an ask of the elected official. Be clear and direct about what support you’re seeking. Amplify your message by inviting the media, just be sure to coordinate with the office of the elected official about any press coverage in advance.

4. Be Strategic and Flexible

Work with the official’s scheduler early—especially for Congressional visits. Offer multiple dates, try to align with the office calendar or schedule, and provide context that highlights the visit’s significance. Recognize that schedules may change. Stay in close contact with the scheduler and be ready to adapt. Whether it’s a last-minute shift or a staffer attending in place of the official, be welcoming, gracious, and flexible.