One Photographer's Quest to Capture Vintage Signs Across the Country

photo by: Nick Leonard
The Holiday Motel in Las Vegas is expected to be redeveloped into a boutique hotel, putting its historic value in jeopardy.
Nick Leonard first picked up a camera at age 15—not to document the world around him, but to have better pictures of himself. He and his friends wandered their Las Vegas suburb, looking for cool new locations at which to shoot photographs of each other.
Soon, however, Leonard tired of simple portraits and craved different subjects. Through monthly get-togethers with other artists and photographers, he noticed that the many vintage signs scattered across downtown Las Vegas might fit the bill. And once he started photographing them, he found that he couldn’t stop.
Today, Leonard travels the country shooting old, interesting, and endangered signs, planning entire road trips around them and posting the results on his Instagram account, @nickleonardphoto.
“I [take photographs] with the strong goal in mind of documenting the places the best I can, because in so many cases these places are never [completely] safe,” says Leonard. “There's no guarantee they’ll be here the next time I return."
What matters to Leonard most about the places he chooses to capture? Vintage status and historical accuracy are the key criteria.
“I always try to [photograph places] that are true vintage, that have been there for a long time regardless of if they’ve had a name change,” says Leonard. “Then there’s authenticity—how true [to their former appearance] they still look today, and if they’re being maintained nicely.”
Leonard hopes to eventually visit every state in the country, recording for posterity the signs and places that most speak to him. And if his past work is any indication, the ones he selects will be some of the most fascinating each state has to offer.
“I am grateful to be able to share the places I see with the world. These motels, neon signs, and midcentury [works of] architecture are all important aspects of American culture that should not be forgotten,” Leonard says.
Here is a gallery of 14 of Leonard’s best photos for you to enjoy.

photo by: Nick Leonard
The Buckhorn Baths Motel, which opened in 1939, sits on the main drag of Mesa, Arizona.

photo by: Nick Leonard
This California Denny's is one of the few that still boasts 1970s-era signage. This photo is a triple exposure, which allows multiple shots to be shown in the same frame.

photo by: Nick Leonard
The Landmark Lodge in Fort Worth, Texas, is used as a weekly renters motel.

photo by: Nick Leonard
The neon sign of the Lawless Center in Las Vegas, created by Brian "Buzz" Leming in 1963, is an excellent example of Googie architecture.

photo by: Nick Leonard
While Pilgrim Cleaners has several locations throughout the Houston area, this property stands out with its unique signage.

photo by: Nick Leonard
The Motel Capri in San Francisco was Leonard's first successful double exposure.

photo by: Nick Leonard
This double-sided Sears sign in Houston features one of the company's earlier fonts.

photo by: Nick Leonard
The main street of St. George, Utah, has lost many of its neon signs, but the Sands Motel's endures.

photo by: Nick Leonard
This photo of the Skylark Motel in Riverside, California, is a time exposure taken with a Polaroid 450 Land Camera.

photo by: Nick Leonard
The Sears Mail Order Building in Los Angeles will be adaptively reused as a work/retail area, while respecting its historical significance.

photo by: Nick Leonard
The Starlite Motel's neon sign was damaged in 2010 when a storm rolled through Mesa, Arizona, but was restored in 2013 thanks to public support.

photo by: Nick Leonard
The head of the girl atop this Sunbeam Bread sign in El Paso, Texas, blew off in a windstorm soon after this photo was taken.

photo by: Nick Leonard
The Tropics Motor Hotel in Indio, California, contains details large and small that emphasize its tropical theme.

photo by: Nick Leonard
The Villa Capri in Coronado, California, balances vintage charm and modern convenience.